Every now and then someone stops me in my tracks, pulls me to the side and asks can you really make money blogging?
I get this question quite a lot. At times it is a Twitter direct message and at other times it’s asked in an email.
My answer is always the same. It’s possible.
Although blogging has been around for a while it is still a fairly new concept around these parts of the world. Whilst some Savvy Zimbabweans have started blogging, many bloggers are just beginning to learn the ropes of making money online.
There has never been a better time to get in than now. There is a lot of opportunity and fortune to be made.
The exciting thing about the web is that it is in everyone’s reach. Combining the right attitude, persistence and willingness to learn, anyone can make money online. Digital is levelling the playing field and making it easier to achieve global reach, influence and fortune.
Fortunately for you, I have spared you the trouble of splitting your hair trying to unlock the secret sauce or formula to achieving online success and fortune with these monetisation tools.
#1 Sponsored Articles through blogging
Business is built on relationships. It is vital to make it your business to build relationships with brands and all types of organisations in order to generate revenue from them. Sponsored content either through sponsored articles or reviews are a good place to start.
Many companies are willing to pay a bit extra to get their products or brand buzzing. A lot of blogs have made money through cultivating these relationships with many brands, getting up close and personal.
#2 Sell a Service
A proven way of making money online is offering a service. There are many ways of selling a service. Offering coaching services is one of the many ways to make money through blogging. Photography is a service that is becoming more popular with each passing day. The take away here is that find something that you are extremely good at, that people will be willing to part with their money in exchange for your advice and time.
Steven Chikosi is one of the many bloggers who have built quite a reputation across Africa and uses microblogging channels such as Twitter, Instagram and his blog to show off his latest photos.
#3 Write an E-BOOK.
The web is making it easy to attain expert status. If you want people to see you as an expert then creating quality content is a must. One person who is probably doing this quite well is Rumbie Shoko of ZimboKitchen. She sells her cookbooks on her site and on Amazon.
Rumbie uses her E-Books to share her knowledge on how to cook Zimbabwean dishes and as well sharing other culinary skills. In exchange for revenue.
You can use an Ebook to generate leads in exchange of the information and knowledge offered in the book. Either way both methods will create revenue generating opportunities.
#4 Offering Ads on the site
Selling ads has been the main way of generating revenue online for a lot of bloggers. This tactic relies on you generating massive amounts of traffic which makes it an attractive platform for advertising. To achieve this though requires creating a ton of content.
Your best bet with this type of advertising is Google AdSense as this is easy to set up and is more straight forward.
#5 Affiliate Marketing
Affiliate marketing is only starting in Zimbabwe but the rate at which it is growing hints at a brighter and more successful future. You can generate from affiliate marketing in two ways.
First, you sell other people’s products and services on your site or you can get affiliates to sell your products on their site. One person who has perfected this art is Tendai Chakuzira of Royalty Webhosting.
Affiliate marketing is based on the whole ‘I scratch your back and you scratch mine’ and it is a great way to build passive income.
What about you?
Are you making money off your blog? What monetisation techniques have you implemented on your blog? As I have always talked about blogging can help you build a global audience and establish you as an expert and thought leader but more importantly blogging can be a lucrative endeavour as well.